Crafting experiences that turn visitors into valued customers,
leaving lasting impressions that build meaningful relationships!
Specializes in:
Research
UX Analytics
Ideation
Prototyping
Explore some of my projects to uncover the secret sauce behind crafting exceptional experiences
Data Analytics · Research · Design Strategy · UX & UI Design · Accenture's Client
Research · Interaction Design · Design System · UX & UI Design · Accenture's Client
Research · Conceptualization · Chatbot · UX & UI Design
Research · Heuristic Evaluation · UX Audit · Scope · Accenture's Client
Designing with insight and intent!
Building great experiences that aren’t just intuitive; they are informed
leaving lasting impressions that build meaningful relationships!
Specializes in:
Research
UX Analytics
Ideation
Prototyping
Add a Title
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Unpacking the major problem areas
Analytics revealed that the homepage required urgent attention
16%
Engagement rate
87%
Bounce rate
81%
Exit rate
18s
Time spent
Learnings & responsibilities
This is just one page's success story.....
As part of a team collaborating with the client, we revamped the entire website—rebranding, creating a design system, redesigning UI elements, developing components, page templates, and countless hours of brainstorming.
Rebranding, UI evolution and quality design delivery
Gained hands-on experience in end-to-end website rebranding, including research, design system creation, UI redesign, component development, and collaborative brainstorming.
Spearheaded UX analytics to deliver meaningful actionable insights
From setting up of analytics platforms and processes to deriving actionable insights from user interactions, I could turn data into valuable experience recommendations that could drive impactful results.
Collaboration and business value creation
Collaborated with cross-functional teams to refine designs for AEM development, gaining hands-on experience in project planning, stakeholder meetings, and visual design refinements.
Outcome
Announced as one of the top 15 finalist in the Gen AI Hackathon @Accenture Song!
This concept was developed during a GenAI hackathon, where I led a team of four, overseeing tasks, timelines, and a final presentation that earned jury acclaim for its storytelling and delivery.
Through this experience, I gained insights into airline industry standards, explored generative AI capabilities, assessed technical feasibility, and implemented solutions that balanced passenger and business needs.
Most airlines use conversational AI for basic tasks like check-ins and flight updates. The real potential lies in generative AI, enabling personalized services that enhance passenger experiences, streamline operations, and turn inconveniences into valuable interactions with economic benefits.
Learnings
Lessons learnt and new paths explored
Learned Analytics platforms & derived actionable insights
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During this project, I learned to use multiple analytics platforms and understand how analytics data can be leveraged to track performance.
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From supporting the setup of analytics platforms and processes to deriving actionable insights from user interactions, I could turn data into valuable experience recommendations that drive impactful results.
Collaboration & business value
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I also gained an understanding of how designs are handed off to developers for development in the AEM environment.
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Active involvement in project planning, stakeholder meetings, and visual design refinement calls provided me with valuable insights and experience.
Beyond the Screens
Receiving an award @Accenture
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On a mission to promote UX Analytics
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Sharing success stories with clients
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Previous workflow map
A team of designers and developers delivers microsites for client RFP presentations, meeting manager's requirements with impactful visual designs to enhance engagement during pitches.
Hi , I am Shruti, a Experience Designer,👋
Designing
by passionately crafting simple yet innovative experiences through research and data-driven decisions, advocating for both the users and the business.
for
Impact
Search Bar Filters
Explore Templates by Design Category, Industry, and Platform
Explore & Save To 'BOARDS'
Boards for storing all the category specific templates in one place.
Download Templates
Available in different formats such as jpeg, png, svg, PPT, HTML code, Fig.
Search Bar Filters
Explore Templates by Design Category, Industry, and Platform
Explore & Save To 'BOARDS'
Boards for storing all the category specific templates in one place.
Download Templates
Available in different formats such as jpeg, png, svg, PPT, HTML code, Fig.
Previous workflow map
A team of designers and developers delivers microsites for client RFP presentations, meeting manager's requirements with impactful visual designs to enhance engagement during pitches.